An original IP by CIV Middle East

出红海记Red Sea Odyssey

Six hundred years ago, Zheng He's fleet sailed to Arabia and East Africa. Today we return to the Red Sea along the old sea lanes and incense roads. Four themes open the journey. The stories are yours to write, and the next themes are yours to propose.

Join the co-creation→Watch the film
01The film
About 90 seconds
Film coming soon
02Why now

A record year for travel meets a year of AI.

Saudi Arabia has built the destinations. The stories that bring them to life, especially for Chinese audiences, have not caught up. With 2026 named the Year of AI, a single young creator can now tell a place well.

Visitors in 2025, an all-time high
123M
Visitor target for 2030
150M
Chinese visitor target for 2030
5M
Saudi Arabia's Year of AI
2026
Sources: Saudi Ministry of Tourism, 2025 Tourism Statistics; Saudi Council of Ministers resolution
03Open themes

Four themes. Only the opening.

These are not four finished chapters. They are four doors, opened first. Every chapter is open for co-creation: what you tell, how you tell it and where it goes are up to you.

第一回红海
Open callChapter 01 · The Red Sea

Setting sail, a first sight of the sea

What does the coast Zheng He's fleet once reached look like today? A reef, an old port, an old captain: any of them could open this chapter.

  • Coral reefs
  • Old ports
  • Navigation
Sandstone and night sky at AlUlaPhoto by SALEH on Unsplash
第二回阿勒乌拉
Open callChapter 02 · AlUla

Into the sand sea, a city of stone

Two thousand years ago the Nabataeans carved a city into sandstone. Whose story does the stone hold, and who walks in under tonight’s stars?

  • Rock carvings
  • Oases
  • Night sky
A camel caravan crossing dunesPhoto by Yuqi Liu on Unsplash
第三回香料之路
Open callChapter 03 · The Incense Road

Camel bells on the road, sea joined to land

Frankincense and myrrh travelled north from southern Arabia. The caravans, markets and scents along the way are waiting to be retold.

  • Caravans
  • Markets
  • Scent
Pearls and shellsPhoto by Moon Moons on Unsplash
第四回珍珠
Open callChapter 04 · Pearls

A dive for pearls, a pearl in hand

Divers went down on a single breath. A pearl can be a family history, a trade, or a legend.

  • Pearl divers
  • Harbours
  • Legends
第五回起待你开题
Chapter 05 and beyond · Your theme

The next themes are yours to propose.

The Red Sea shores hold far more than four stories. A city, a dish, a melody, a person: anything tied to these shores can open a new chapter.

04Co-creation

An IP built to be continued.

Red Sea Odyssey is unfinished, and we don't intend to finish it alone. We invite creators from China, the Middle East and East Africa to take up these four themes in film, image, words and sound, or to open a new chapter entirely.

AIGC filmImageStoryMusicInteractive
  1. 01

    Pick a theme, or propose one

    Start from one of the four themes, or bring your own Red Sea story.

  2. 02

    Make it your way

    Any tools. AIGC is encouraged, not required. We share reference material.

  3. 03

    Send it to us

    Selected works join Red Sea Odyssey as new chapters, credited to you.

Join in

Tell us which chapter you'd write.

Dates and awards for the creator competition and bootcamp will be announced. Creators and organisations who register now hear first.

I am
05About

Connecting China and both shores of the Red Sea.

CIV Middle East is registered in Hong Kong with a team based in Saudi Arabia. We build cultural IP, train AIGC creators and digitise heritage, and we help Chinese companies enter the Middle East while bringing Middle Eastern stories to China. Red Sea Odyssey is our first original IP.

Destinations, brands, platforms and investors are welcome to develop new chapters with us.

06FAQ

Before you start.

Anything else? Leave a note in the co-creation form.
Who can take part?

Creators from China, the Middle East and East Africa, as individuals or teams, from any background.

Do I have to pick one of the four themes?

No. The four themes are an opening. Any theme tied to the Red Sea shores is welcome.

Do I have to use AI?

No. AIGC is encouraged, and work that mixes live footage, drawing and AI is equally welcome.

Who is credited, and how is work licensed?

Credit always stays with the creator. Licensing terms will be published with the competition rules; we will not use any work without your written consent.

Do I need to travel to Saudi Arabia?

No. Reference material is shared online. Field trips are being planned and will be announced.

How can organisations get involved?

Destinations, brands, platforms and investors can co-develop chapters, co-branded content or events with us. Choose “I’m an organisation” in the form above.